题  目：美国金融机构风险管理策略

报告人：Zusheng Jin    Sr. Director, Strategy Business Analytical group, Targetbase

Shawn has over 14 years experience in predictive modeling, data mining and analytical consulting in consumer and financial services industries. He worked on numerous analytical projects for a wide spectrum of clients from pharmaceuticals, credit card, telecommunications, insurance, auto finance industries, retail including CapitalOne Credit Card, Washington Mutual, American Online, Geico and CapitalOne Auto Finance, Citizens Bank, Sanofi Aventis, AT&T, Cricket, DirecTV, Basset Furniture,  P&G and others.

Prior to Targetbase, Shawn worked for Merkle in the Quantitative Solution Group focus on the marketing solutions. Before Merkle, Shawn had worked with CapitalOne in the Marketing and Analysis area responsible from developing statistical models and strategies.  There Shawn has worked on projects involves many phases of credit card and auto loan life cycles, including marketing, application, account utilization, risk and collections, and recovery phases.  He also has many experiences on design of experiments, application decision systems and valuation (NPV) modeling.

Shawn holds advanced degrees of MS in Applied Statistics and Ph.D in Statistics, both from Purdue University.

时 间：从11月2日周三上午开始， 周三，周四，周五，下周一（11月8日），下周二（11月9日） 上午 8：30~11：30，共5次

地 点：管理科研楼 1611

摘 要：The class series will focus on the strategies at each stage of the customer life cycle. It will cover many business strategies at following stages:

1. Marketing stage strategies to for the acquisition of the customer: At the stage, the main goal is to acquire new customers to our products.  Depends the available channels to acquire customers, we can spread our budget to various solicitation channels and make sound business decisions based on the analytical results.  These strategies include where to do the advertisement, how to communicate to the potential customers, who we should target, when to send the message out, etc. We will focus on follow channels and strategies around them.
    a. Direct channel
    b. Dealer/Broker channel
    c. Pricing/Risk/Response
    d. Return on investment (ROI) analysis

2. Application decisions: For some financial product like credit card, auto/mortgage loans, when the potential customers apply for the product, we need to make decisions on the approval of the application, pricing and terms/limits.  We need to consider risk and competiveness of our pricing. The strategy needs strong collaborations between IT, Operations and analytical personnel. One of the most important aspects is the risk management 
    a. Decision process flow
    b. Approval, loan limit and pricing
    c. Fraud detection
    d. Decline reasons

3. Account management:  After the accounts are book, we need to understand our customer base, perform regular portfolio maintenance to make sure the customer is using the product, paying on time and improve customer loyalty. Many strategies will focus on risk, attrition, utilizations. Actively interventions and forecast are also very important 
    a. Utilization/Risk/Attrition
    b. Call center staffing
    c. Cross selling
    d. Cash and Balance Transfer
    e. Limit increase decrease, priding change
    f. forecasting   

4. Collections:  When customer is late on payment, we should perform different collection strategies on different customers. We probably do light collection on sloppy payers but heavy on the people who has difficulty to pay.
    a. Process for closure of the account
    b. Collection entry management
    c. Collection intensity/frequency
    d. Collection method (reminder letter, call, demand letter from legal etc.).
5. Recovery: When the account is in default, we may want to perform various strategies for recovering the money we lost.  We could reach different settlement with different customers. 
    a. Settlements strategies
    b. Asset sales strategies

6. Governess:  Financial firm need to have internal governess to make sure business decisions are safe and sound. We will introduce what process can help to achieve that.
   a. Sign-off process for various strategies and models
   b. Monitoring the strategy implementation and production
   c. Audit (internal and external)

主办单位： 国家数学交叉科学中心合肥分中心
                 
欢迎全校感兴趣的师生参加！